Sources and methods

The news summaries on seasonlook are compiled from a curated list of published feeds and indexes from news publications across our market. These sources provide primary coverage of the subjects that form our editorial spine: who designed a collection, when it is shown, and what items reach the shops. Each incoming story is processed with automated assistance to extract its core facts. It is then rewritten into a concise, neutral summary and always credited to the publication from which it originated. If a purported fact appears in only one publication and is not corroborated by our other sources, it is clearly noted as such within the summary to provide context on its verification.

Our reference pages, such as those for a Brand, Collection, or Designer, are built differently. They are constructed from stable, verified facts that have appeared across multiple credible reports. Each reference page centres on a definitive facts table, presenting information like show dates, creative directors, and available retailers in a structured format. This is accompanied by a single, credited representative photograph. The aim is to provide a clear and consolidated point of reference, separate from the flow of daily news.

All site content is subject to a regular refresh cycle. News summaries are updated continuously as new reports are published. The reference pages are reviewed and revised on a scheduled basis to incorporate new, stable information as a season progresses or as major changes are confirmed. This ensures that both the timely news flow and the foundational reference material remain current.

The entire process is designed to serve readers seeking clear, attributed information on the fashion industry within our market. seasonlook functions as a structured index, distilling wide-ranging publications into concise updates and stable reference points, always maintaining a clear lineage to the original sources.