Carlos Sainz's TEAM FIFTY5 Launches New Era Collection

Formula 1 driver Carlos Sainz and New Era have launched the first TEAM FIFTY5 headwear and apparel collection. The Fall/Holiday 2026 range moves the identity of Sainz's community brand, named after his car number, into an everyday wardrobe.

Collection Design and Aesthetic

The collection is built around Sainz's personal aesthetic. It features a muted color palette and subtle branding intended to create versatile pieces rather than overt motorsport merchandise. The creative direction is rooted in raise essentials and European heritage, aiming for pieces that are considered and wearable well beyond a race weekend.

Product Range Details

The product mix use New Era's core cap silhouettes alongside a selection of T-shirts and hoodies. Key items include 9TWENTY, 9FORTY, and 9FORTY A-Frame caps, loose and oversized T-shirts and hoodies, and slim and cropped women's tees. Colors are outdoor green, off-white, white, faded blue, and red. A woven red chili pepper, referencing Sainz's 'Chili' nickname, serves as the key motif and emblem of the TEAM FIFTY5 community.

Partnership and Launch

Personal detailing is a focus. TEAM FIFTY5 is part of who I am since the beginning of my career, said Sainz. With this collection, we wanted to create something that feels authentic to that identity but can be worn every day. New Era understands the connection between sport, culture and personal style, and I'm proud of what we have created together.

New Era views the partnership as a natural fit. Patrik Söderström, New Era VP EMEA, described TEAM FIFTY5 as a natural meeting point between elite motorsport and contemporary lifestyle. He stated the line was created in close collaboration with Sainz and his team while staying true to New Era's heritage in headwear, sport, and culture.

The launch campaign, shot in Mallorca during the summer break, reinforces this off-track lifestyle positioning. It features Sainz and his team away from the Formula 1 paddock, framing the collection less as trackside merch and more as a lifestyle line with its own identity.

The TEAM FIFTY5 collection will be available through New Era and Carlos Sainz's online channels, the New Era Madrid store at Gran Via 15, and select wholesale partners.