McLaren and Central Saint Martins Unite for Unique Fashion Collaboration

McLaren Mastercard Formula 1 Team is venturing into the world of fashion through a groundbreaking collaboration with Central Saint Martins, University of the Arts London. This creative project brings together the team's rich motorsport history with the next generation of fashion designers, seamstresses, and material technicians.

The collaboration kicked off earlier this year, with McLaren hosting talks and presentations at Central Saint Martins to inspire a cohort of MA Fashion students. The students were given the tools to bring their ideas to life, courtesy of DELL Technologies and its XPS laptop. The students developed concepts around the team's cutting-edge engineering in Formula 1, as well as the distinct aesthetics of uniforms worn by James Hunt and Ayrton Senna.

The resulting collection features 12 unique looks that reinterpret McLaren's contributions to the sport. From the team's cutting-edge engineering to the iconic uniforms, each look provides a statement of McLaren's influence on the world of motorsport.

The collection is set to be revealed ahead of London Fashion Week at McLaren Technology Centre in Woking, UK. Tickets to the show on September 16, 2026, can be obtained by entering the competition on McLaren Racing Club.

## A New Era in Fashion and Motorsport

The collaboration between McLaren and Central Saint Martins marks a new era in the intersection of fashion and motorsport. By partnering with the next generation of designers, McLaren is looking to explore fresh and unexpected ways to showcase its history and influence on the sport.

According to McLaren Mastercard Formula 1 Team Chief Marketing Officer, Louise McEwen, "Formula 1 is influencing culture in ways we've never seen before." The Designed to Race collection is a testament to this cultural influence, showcasing the connections between fashion and racing through the eyes of the next generation of creative talent.

## A Collaboration Born of Innovation

The partnership between McLaren and Central Saint Martins is a testament to the power of innovation and collaboration. By bringing together the team's rich motorsport history with the next generation of designers, the collection is set to be a truly unique and unforgettable experience.

As Fabio Piras, Course Leader for MA Fashion at Central Saint Martins, notes, "At Central Saint Martins, we believe the most valuable learning happens when students are challenged to apply their creativity in real-world contexts." The collaboration with McLaren has given students the opportunity to work with one of the most powerful brands in global sport, and one that has led the way in working with partners to design wearable, inclusive collections that have connected fans with the team over a number of years.

The collection is set to be a groundbreaking showcase of the connections between fashion and motorsport. With its unique blend of style and innovation, it is sure to be an unforgettable experience for all who attend.