SS27 Runways Feature UGG, MCM, and HOKA Collaborations

The Spring/Summer 2027 fashion season was defined by a series of high-profile brand collaborations. Runways from New York to London featured partnerships between designers and major footwear and accessory labels, offering fresh takes on familiar products.

Pipenco and Dauphinette Partner with UGG

Footwear giant UGG appeared in two distinct collaborations. At Pipenco's show, the brand's folkloric collection was complemented by UGG styles including the Bucked Tall Boot, Bucked Boot, Classic Ultra Mini, Tazz II, and Classic Short. Designer Olivia Cheng of Dauphinette gave UGG a different, art-driven makeover. Custom pairs featured impasto-style paint and fabrics upcycled from the collection, applied to styles like the Zora Leather Ballet Flat, Zora Suede Ballet Flat, Tasman II, and Classic Mini.

LUAR Reimagines MCM's Archive

New York label LUAR teamed up with heritage luxury brand MCM for a collaboration centered on archival pieces. Debuting at LUAR's New York Fashion Week show, the partnership resulted in the ANIMA MCM x LUAR Leather Drawstring bag. Founder Raul Lopez combined details from six archival MCM bag styles to create a new, contemporary silhouette rather than simply reviving a vintage design.

Advisry Gives HOKA a Fashion Edge

Performance brand HOKA collaborated with Advisry for an exclusive footwear presentation. The partnership reimagined HOKA's new street-ready Clifton UTL sneaker through Advisry's lens, blending the shoe's signature cushioning with a more fashion-forward aesthetic. Customized colorways created specifically for the runway were shown alongside the just-launched styles.

AREA and Susan Fang's Crystal and Crocs

Other notable collaborations included AREA's partnership with TOMS. The New York-based label reimagined TOMS' familiar silhouettes with crystal detailing and sculptural accents, a maximalist twist co-created with creative director Nicholas Aburn. The full TOMS x AREA collection is reportedly set to launch in November. In London, Susan Fang collaborated with Crocs on the new Echo Lume silhouette. The futuristic style was adorned with clusters of metallic wildflowers, generated using Fang's signature flower system. The shoes, available in black, pink, and white, mark the global debut of the Echo Lume ahead of its worldwide launch in Spring 2027.