Connor Storrie and Hunter Schafer headline AW26 campaigns
Style & Fashion reports on the Autumn/Winter 2026 campaign roll-out, covering Saint Laurent, Versace, Chloé, Prada and other key looks revealed in late August 2026.
On August 24, 2026, Style & Fashion highlighted the Autumn/Winter 2026 fashion campaigns, noting Connor Storrie’s appearance in Saint Laurent’s new shoot and Hunter Schafer fronting Prada’s first fashion film. The roundup, originally published by Dazed Digital, catalogues the most striking images released by luxury houses as they shift focus from summer to colder seasons.
Saint Laurent and Alaïa
The Saint Laurent campaign was captured by photographer Talia Chetrit and features model Connor Storrie striking a pose while bobbing his head to an 80s power ballad, a choice credited to creative director Anthony Vaccarello. The visual leans into a nostalgic vibe, pairing the model’s modern edge with a retro soundtrack. In a separate effort, Alaïa enlisted David Sims to photograph singer-actress Teyana Taylor, delivering a sleek, monochrome portrait that underscores the brand’s sculptural tailoring.
Versace, Chloé and Burberry
Versace’s Autumn/Winter offering marks the return of legendary photographer Steven Meisel, who shot the campaign while awaiting the arrival of creative director Pieter Mulier. Meisel’s signature dramatic lighting frames the collection’s opulent silhouettes. For Chloé, the Dutch duo Inez & Vinoodh took Raquel Zimmermann to a sun-kissed coastline, creating a narrative that blends bohemian freedom with the label’s romantic aesthetic. Burberry’s seasonal push was captured by Vitali Gelwich, showcasing model Rosemary Ferguson in the brand’s iconic trench coats against a muted urban backdrop.
Prada, Ferragamo, McQueen and Beyond
Prada broke new ground by appointing filmmaker Barry Jenkins to direct its first dedicated fashion campaign, with Hunter Schafer starring as the central figure. Jenkins’s cinematic approach brings a narrative depth rarely seen in traditional runway photography. Ferragamo turned to Johnny Dufort for its campaign, featuring Anok Yai in a series of close-up portraits that emphasize the label’s heritage leatherwork. McQueen’s campaign was photographed by Glen Luchford, highlighting Paloma Elsesser in avant-garde styling that pushes the house’s rebellious reputation further. Additional contributions include Jo Ann Callis for Fendi, Zoë Ghertner for Miu Miu (starring Hailey Bieber), and Juergen Teller for Vivienne Westwood, each delivering a distinct visual language that aligns with their respective brand identities.
The collection of campaigns illustrates how top photographers and emerging directors are shaping the visual narrative of AW26. From Meisel’s classic drama to Jenkins’s filmic storytelling, the season’s imagery reflects a blend of nostalgia, innovation and brand-specific storytelling. The Dazed Digital piece also notes that the campaigns are already circulating in industry inboxes, signaling the early start of the autumnal marketing cycle.
Overall, the AW26 lineup demonstrates a concerted effort by luxury houses to marry iconic creative talent with fresh faces, setting the tone for the upcoming season’s runway shows and retail releases. The Prada film, in particular, stands out as a milestone, marking the first time a Hollywood-acclaimed director has helmed a campaign for the Italian fashion house.
