Fenty Beauty Unveils New Foundation After Discontinuing Original Formula
Fenty Beauty introduces the Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, a replacement for its discontinued Pro Filt’r Soft Matte Longwear Foundation. The new formula offers improved texture, shade range, and durability, with 50 shades available.
Fenty Beauty has launched a new foundation to replace its discontinued Pro Filt’r Soft Matte Longwear Foundation. The Pro Filt’r Fluid Flex Natural Matte Longwear Foundation is described as the brand’s most significant innovation, incorporating over seven years of customer feedback to enhance both texture and shade range.
Key Features of the New Foundation
The Pro Filt’r Fluid Flex Foundation is designed to resist oxidation, transfer, sweat, and humidity while providing a medium, buildable, skin-like finish. Unlike traditional mattes, this formula is engineered to move and stretch with the skin throughout the day. It includes Starfruit Extract to reduce oil and shine without compromising its natural matte appearance.
Shade Range and Matching Tools
Fenty Beauty has completely rebuilt the original shade range, offering 50 shades with more neutral options that cater to cool, warm, golden, peach, or olive undertones. To assist customers in finding their perfect match, the brand has introduced new virtual shade-matching tools.
Availability and Pricing
The Pro Filt’r Fluid Flex Foundation is priced at $48 USD and will be available on the brand’s website starting September 4.
| Feature | Pro Filt’r Fluid Flex Natural Matte Longwear Foundation |
|---|---|
| Shade Range | 50 shades |
| Key Benefits | Resists oxidation, transfer, sweat, and humidity; medium, buildable finish; moves with skin |
| Special Ingredient | Starfruit Extract |
| Price | $48 USD |
| Availability | September 4 on Fenty Beauty’s website |
In related news, Milk Makeup is reviving its popular Sticks collection.
