Milk Makeup Relaunches Cult-Favorite Sticks Lineup with New Formulas and Products

Milk Makeup is turning a decade-old formula into something brand new with its biggest drop of the year. The brand is relaunching its cult-favorite Sticks lineup and introducing a new lip innovation called Line + Fill. According to co-founder Zanna Roberts Rassi, the launch is not just a packaging refresh, but a complete reworking of the brand's most loved category.

## On the Relaunch of Sticks The full rollout of the updated Sticks and Line + Fill arrives just in time for Milk's 10-year anniversary. The multi-use Line + Fill product is formulated to be creamy and matte, with ingredients such as ceramides, aloe vera, raspberry seed oil, and avocado oil working to keep lips hydrated. The rest of the Stick lineup gets an equally significant upgrade, powered by hyaluronic acid alongside jojoba seed oil, pomegranate flower extract, and ceramides for a formula that hydrates as much as it colors.

## On the New Line + Fill Product Line + Fill is available in ten versatile shades and expands the brand's ethos of high-performing products built for busy schedules. The product combines the precision of a liner with the payoff of a lipstick, making it a liner, a contour, and an all-over lip color in one. The new campaign leans into this, showing the products living inside your actual day - fast-paced, in motion, very New York at its core.

## On the Reimagined Sticks Lineup The reintroduced range includes a bronzing stick, a cool-toned contour stick, a multitasking lip-and-cheek stick, and a new blurred-finish counterpart, as well as a glow-focused highlighter stick. The size of the Sticks has increased from 6 grams to 8 grams per Stick, providing 33% more product. The bullet is now dome-shaped, allowing for a smoother, more controlled swipe. Caps are color-matched, and there's a click closure, making it easier to use on-the-go.

The new Blur range offers eight brand-new shades in a soft-focus matte finish, providing a diffused, no-hard-edges look that works on cheeks and lips. One Stick and a couple of swipes can create a whole look, somewhere in between no-makeup-makeup and full glam. The formula is peak Milk, with real pigment payoff without giving up that skincare-first feel, and it actually lasts.

Milk Makeup is for people who like to get things done, with places to go, and who love makeup but aren't giving it 20 minutes in front of a mirror. The brand's products are not precious, and neither are the people who wear them. They just need stuff that keeps up instead of slowing them down. With the relaunch of the Sticks lineup and the introduction of Line + Fill, Milk Makeup is proving that it is still a brand that understands the needs of modern makeup fans.